BRAND WORK
How I Turn a Product Into a Story
5 min read
June 2026
THE SHORT VERSION
A product can be beautiful and still make a boring Reel.
I've learned that showing someone what a product is isn't always enough.
I want to show them why it belongs in their life.
THE SHORT VERSION
A product can be beautiful and still make a boring Reel.
I've learned that showing someone what a product is isn't always enough.
I want to show them why it belongs in their life.
**DON'T JUST SHOW
THE PRODUCT. SHOW ITS PLACE IN THEIR LIFE.**
That little shift completely changed how I approach brand work.
WHAT I'M DOING DIFFERENTLY NOW
I start with the story before I start with the shot list.
01 — THE PROBLEM
What does the audience need?
02 — THE MOMENT
Where does the product naturally fit?
03 — THE PAYOFF
Why should they care?
The product still gets its close-up.
I just make sure it has a reason to be there.
A LITTLE REMINDER
People remember how something fits into their life more than how perfectly you photographed it.
ANYWAY...
Yes, I still take the product shot.
BRAND WORK
How I Turn a Product Into a Story
5 min read
June 2026
THE SHORT VERSION
A product can be beautiful and still make a boring Reel.
I've learned that showing someone what a product is isn't always enough.
I want to show them why it belongs in their life.
THE SHORT VERSION
A product can be beautiful and still make a boring Reel.
I've learned that showing someone what a product is isn't always enough.
I want to show them why it belongs in their life.
**DON'T JUST SHOW
THE PRODUCT. SHOW ITS PLACE IN THEIR LIFE.**
That little shift completely changed how I approach brand work.
WHAT I'M DOING DIFFERENTLY NOW
I start with the story before I start with the shot list.
01 — THE PROBLEM
What does the audience need?
02 — THE MOMENT
Where does the product naturally fit?
03 — THE PAYOFF
Why should they care?
The product still gets its close-up.
I just make sure it has a reason to be there.
A LITTLE REMINDER
People remember how something fits into their life more than how perfectly you photographed it.
ANYWAY...
Yes, I still take the product shot.
Currently booking
UGC, Lifestyle,Paid socials
one-off campaigns, ongoing content, & Brand collabs
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